Willie’s Burrito

Chipotle... the other white meat

Last week, whilst watching The Grammys, a commercial came on that I had seen months before in a movie theater… basically an animation of the history of pig farming in the United States from an agrarian, natural way of farming to an industrialized form and back again; all to the tune of Coldplay’s The Scientist as sung by the great Willie Nelson.  The reaction I had last week was the exact same reaction I had months ago… floored by the beauty and simplicity of its message… then floored by what the advertisement was for, Chipotle. 

I felt this weird sense of being duped… as though Chipotle had manipulated my emotional core and the payoff was nothing but a commercial for tasty burritos made with natural ingredients.  Regardless of my feeling of betrayal, it’s a great commercial… so I want to share it with you all.

Enjoy…

Your Pal,
Cornelius J. Blahg

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